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Westfield Restaurateurs to Expand into Green Brook
ROLLING RIGHT ALONG...The restuarant management company behind Westfield’s Inspiration Roll, pictured here, is expanding its operations to include a new Latin American eatery in Green Brook. Katie Moen
Arts and Entertainment
March 27, 2024
Westfield Restaurateurs to Expand into Green Brook

By KATIE MOEN

AREA — The owners of two popular Westfield eateries are branching out to bring a taste of Latin American flavor to the region. Pachamama, a new, 185-seat Peruvian restaurant located on Route 22 in Green Brook, celebrated its grand opening on March 21.

“We’re very excited about it,” said partner Jay Chung, who also owns and operates both Inspiration Roll and Buddha Fish with his brother, Dan. “We think Pachamama will be a great addition to this area, and we hope that it will provide a unique experience that people will want to come back to over and over again.”

According to information found on the new restaurant’s website, Pachamama is a “casual and relaxed” spot adorned with plenty of natural elements, live plants and atmospheric décor.

Highlights from the menu include Jalea Mixta, a dish of mixed seafood, fried Yuca and homemade Sarza Criolla (a Peruvian salsa); slow-cooked Ossobucco with Parpadelle pasta, pesto and mushrooms; baked Peruvian chicken, an oyster bar and several varieties of ceviche, a dish made of fish or shellfish marinated in citrus and seasonings.

The two brothers, who operate their businesses under the umbrella of a management entity known as Driven Hospitality, also own two other restaurants in Hoboken — the South Street Fish & Ramen Company (a casual Japanese eatery) and Panela (which boasts a Latin American menu and its own private speakeasy).

Driven Hospitality has a long relationship with Westfield.

Inspiration Roll opened its doors at 106 Central Avenue in 2016 and moved to its current location on Elm Street, next to Buddha Fish, earlier this year.

“When we started out, this area was in dire need of new dining options,” said Mr. Chung, who began his culinary career by working in his family’s Japanese restaurant before becoming a certified sushi chef. “We recognized the fact that a lot of people were looking for takeout, so we started out with poke bowls, burritos and ramen, and things have really grown from there. We’ve gotten to watch Westfield change from a retail destination to a dining destination, and that has been a very rewarding process to be a part of.”

Like many restaurant owners in the area, the brothers behind Driven Hospitality said they had to shift gears to keep their businesses open during the pandemic.

“When everything shut down, Buddha Fish was more of a sit-down place. We recognized that we wouldn’t be able to make that work, so we transitioned back to a carry-out model for the duration of the pandemic,” Mr. Chung said. “Now that things have gotten back to normal, though, we’re excited to be moving forward again.”

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