Technical Stuff

Our newspapers are full sized broadsheet, which means each page is 14" wide by 22.5" high.
The print area available on each page for advertising is 13" wide by 21" high.
The print area is divided into 6 columns. Each column is 2" wide with 0.2" separation between each column.

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  Price & Size Calculator for Newspaper Display Advertising
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Columns Wide

Inches High

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What Does This All Mean?

The Algebra!

Given 6 columns which are 2 inches wide and each separated by 0.2 inches with a maximum print height of 21 inches, it's obvious that:
Width = 2N+0.2(N-1) where N is number of columns. Further,
$TP = N x H x $UP where $TP is the Total Price, H is height in inches and $UP is price per column-inch.

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The Westfield Leader & The Scotch Plains-Fanwood TIMES
PO Box 250, 251 North Ave. West,  Westfield, NJ 07091
Tel 908 232-4407; fax 908 232-0473 contact
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