Presskit for Westfield Leader and Scotch Plains Fanwood Times

Display Ads

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Our publications provide superior, effective advertising services that wed the common needs of businesses and customers. We are dedicated to helping you and offer a variety of services in print and on the Internet. Contact us:

Your advertising appears in both of our newspapers and on the Internet; published and archived here, searchable as part of the newspaper - showcased to tens of thousands of people InPrint and to hundreds of thousands viewing this site.

About Us: The Westfield Leader and The Scotch Plains-Fanwood Times, privately owned and in business since 1890, are paid and mailed subscriber based weekly community newspapers. We are legal newspapers in Union County, NJ; Westfield, Mountainside, Fanwood, Scotch Plains and Garwood. The Leader/Times are published "Inprint" each Thursday to approximately 8,000 homes with a "pass-through" readership of over 20,000 people. Also, our newspapers are published in entirety on the Internet where several hundreds of thousands of people download the newspaper each month, by those locally and by those around the world.

Our newspapers are well read by sophisticated and diverse readers. Our staff is committed to local, professional journalism. We care about people, the things that people do and the things that are important to peoples' lives.

Demographics: Eagleton Institute Statement: District 21, comprised of Berkeley Heights, Chatham, Cranford, Garwood, Harding Township, Long Hill, Madison, Millburn, Mountainside, New Providence, Roselle Park, Springfield, Summit, Warren, Watchung and Westfield, is an affluent district boasting the highest percentage of college graduates. It leads all districts in personal income and the value of its real estate property per capita. District 21 ranks second in the state for voter turnout in the 2001 election. (Wilkopedia Legislative District 21, 20)

Newspaper Display Advertisements: We provide the finest quality design and printing - and can assist you with your marketing and advertising design tailored to our audience. Grayscale printing is standard and full color printing is available. Please contact: for color pricing details and assistance with graphics' design in general. Your Ads in the newspaper on the Internet will be in color. If you are designing your Ads, provide your submittals to us as pdf files, the industry standard. Provide your Ad in color and if it is to be printed in color, make everything in cmyk mode. You can upload files direct to our server. If you need help converting to pdf or with any other matter, please contact us.

Mechanical details: Our newspapers are full-sized broadsheet, which means each page is 14" wide by 22.5" high. The print area available on each page for advertising is 13" wide by 21" high (thus, a full page advertisement is 13" wide by 21" high). The print area is divided into 6 columns. Each column is 2" wide with 0.2" separation between each column. Display Advertisements are placed in the newspaper in width by increments of columns (1-6) and in height by increments of inches (21" maximum). Ads that are already designed to different dimensions can be spanned by our graphics department to fit. Use this calculator for assistance with sizing and pricing.

"Double Truck" Ads (two full pages, side by side and spanning the gutter, measure 27" wide by 21" high). Generally, a half page Ad is 13 inches wide by 11 inches high and a Quarter page Ad is 6.4 inches wide by 11 inches high.

Pricing details: Per each time running in the newspaper, the price is a function of the size of the advertisement. In grayscale mode, the rate is $12 per column-inches (effective April, 2010 and subject to change). Thus, an advertisement 3 columns wide by 6 inches high is 18 column-inches and the price is $216. (The Ad is 6.4 inches wide by 6 inches high). Use this calculator for assistance with sizing and pricing. Your advertisement will appear in both of our newspapers and on the Internet for this price.

Download terms and details. Place your order. We're open to your special needs and ideas. - call (908) 232-4407. Stop in and visit us.

Uploading Files: Use this secure procedure to upload files such as Advertisements and Photographs direct to our server. This enables multiple uploads and there is no file size limit. Your items are immediately delivered to our system. This overcomes file size limitations and uncertainty of email. We receive automatic notice of all uploads and give this top priority. If you have questions, call (908) 232-4407 or email us.

Go to www.goleader.com/upload - (username and password is required; please call 908 232-4407 or email sales).

username: (call for username)
password: (call for password)
Follow prompts and repeat as needed.

Advertisers: Please upload your Ad along with order details. Confirmation will be provided. Price and technical details are at www.goleader.com/presskit

Photographs: Include a file with caption information. Photo adjustment is not necessary, as we adjust all photos. Major photography events are posted on the Net. See examples at www.goleader.com/photos

If you have multiple files to upload, we suggest you zip them into one file and upload the zipped file. This saves you from having to upload each file and staying by your computer.