Press Kit and
Display Advertisements: We provide the finest quality
design and printing - and can assist you with your marketing and advertising
design tailored to our audience. Grayscale printing is standard and full color
printing is available. Please contact:
for color pricing details and assistance with graphics' design in
general. Your Ads in the newspaper
on the Internet will be in color. If you are designing your Ads,
provide your submittals to us as pdf files, the industry standard.
Provide your Ad in color and if it is to be printed in color, make
everything in cmyk mode. You can upload files
direct to our server. If you need help converting to pdf or with any
other matter, please contact us.
Mechanical details: Our newspapers are full-sized broadsheet, which means each page is 14" wide by 22.5" high. The print area available on each page for advertising is 13" wide by 21" high (thus, a full page advertisement is 13" wide by 21" high). The print area is divided into 6 columns. Each column is 2" wide with 0.2" separation between each column. Display Advertisements are placed in the newspaper in width by increments of columns (1-6) and in height by increments of inches (21" maximum). Ads that are already designed to different dimensions can be spanned by our graphics department to fit. Use this calculator for assistance with sizing and pricing.
"Double Truck" Ads (two full pages, side by side and spanning the gutter, measure 27" wide by 21" high). Generally, a half page Ad is 13 inches wide by 11 inches high and a Quarter page Ad is 6.4 inches wide by 11 inches high.
Pricing details: Per each time running in the newspaper, the price is a function of the size of the advertisement. In grayscale mode, the rate is $12 per column-inches (effective April, 2010 and subject to change). Thus, an advertisement 3 columns wide by 6 inches high is 18 column-inches and the price is $216. (The Ad is 6.4 inches wide by 6 inches high). Use this calculator for assistance with sizing and pricing. Your advertisement will appear in both of our newspapers and on the Internet for this price.
Files: Use this secure procedure to upload files such as Advertisements and Photographs direct to our server.
This enables multiple uploads and there is no file size limit. Your items are immediately delivered to our system. This overcomes file size limitations and uncertainty of email. We receive automatic notice of all uploads and give this top priority. If you have questions, call (908) 232-4407 or
Go to www.goleader.com/upload - (username and password is required; please call 908 232-4407 or email sales).
username: (call for username)
Advertisers: Please upload your Ad along with order details. Confirmation will be provided. Price and technical details are at www.goleader.com/presskit
Photographs: Include a file with caption information. Photo adjustment is not necessary, as we adjust all photos. Major photography events are posted on the Net. See examples at www.goleader.com/photos
If you have multiple files to upload, we suggest you zip them into one file and upload the zipped file. This saves you from having to upload each file and staying by your computer.
Westfield Leader and The Scotch Plains-Fanwood Times