Newspaper Press Kit and Advertising Information 07/12/2008
Target your advertising dollar for best results contact

Our publications provide superior, effective advertising services that wed the common needs of businesses and customers. We are dedicated to maintaining leadership in these areas with modern tools. Download Press Kit (pdf)

Upload large files direct to goleader:
;
then use the upload button below.


or Call (908) 232-4407 for help.

Calculate Display Ad Price & Size:

About Us: The Westfield Leader and The Scotch Plains-Fanwood Times, privately owned and in business since 1890, are paid and mailed subscriber based weekly community newspapers. We are legal newspapers in Union County, NJ; Westfield, Mountainside, Fanwood, Scotch Plains and Garwood. The Leader/Times are published "Inprint" each Thursday to approximately 8,000 homes with a "pass-through" readership of over 20,000 people. Also, our newspapers are published in entirety on the Internet where several hundreds of thousands of people download the newspaper each month, by those locally and by those around the world. Contact Us.

Our newspapers are well read by sophisticated and diverse readers. Our staff is committed to local, professional journalism. We care about people, the things that people do and the things that are important to peoples' lives.
Demographics: Eagleton Institute Statement: District 21, comprised of Berkeley Heights, Chatham, Cranford, Garwood, Harding Township, Long Hill, Madison, Millburn, Mountainside, New Providence, Roselle Park, Springfield, Summit, Warren, Watchung and Westfield, is an affluent district boasting the highest percentage of college graduates. It leads all districts in personal income and the value of its real estate property per capita. District 21 ranks second in the state for voter turnout in the 2001 election. Eagleton Institute of Politics: http://www.eagleton.rutgers.edu - (Wilkopedia Legislative District 21)

Press Release Services: (See information here)

We sell advertising that appears in both of our newspapers and on the 'Net. Your Ads are published and archived on this site as part of the newspaper - showcased to tens of thousands of people InPrint and to hundreds of thousands viewing this site.

Special Spring Edition
This Is Westfield

Need Help? Our marketing, graphic arts and computer people can assist you in constructing your Ad or developing a marketing campaign.  We will also assist you in self-producing your Ad on your PC.  Call the advertising department at (908) 232-4407.

  • All Ads appear in both The Westfield Leader and The Scotch Plains-Fanwood Times newspapers; and on www.goleader.com. Prices are "Net to the Newspaper." Terms are Prepaid. Graphics Arts services are available at extra cost.

   

Submit your Ad as a pdf file in color. The newspapers are published on the Internet and archived in color. The newspapers are printed in black and white, full-sized broadsheet (14"x24"). At special times, we offer color services for our print publications. PDF Specification Exclusions: We do not accept submittals from composing programs; i.e. Quark, Publisher, InDesign, Pagemaker, etc. For best print results, do not submit hardcopy or "print ready." Email your Ad to

   

Reservation Deadline for reserving space for your Display Ad is Friday by 4 p.m.  Call earlier if Ad creation services are required.  Reserve space by phone or email. Space Reservation Form

   

Submittal Deadline for your Display Ad (use email or FTP) is Monday by 12 noon to assure their appearance in our publications the following Thursday.

   

FTP Service: Upload large, multiple files direct to www.goleader.com/upload
Call (908) 232-4407 for password contact

     
   

Newspaper Display Ad Size and Price Chart 07/12/2008
Price & Terms are subject to change without notice.

All Ads appear in both The Westfield Leader and The Scotch Plains-Fanwood Times newspapers; and on www.goleader.com. Prices are "Net to the Newspaper." Payment Terms are Prepaid. Graphics Arts services are available at extra cost (please call).

The newspaper pages are 6 columns wide (13 inches) by 22 inches high print area. On the chart below, see column for the width of Ad desired, then find the row for the height in inches; Example, see 2 columns wide on the chart and 5" high, the price is $120.

   
  1 column
(2" wide)
2 columns
(4.2"
wide)
3 columns
(6.4" wide)
4 columns
(8.6" wide)
5 columns
(10.8" wide)
6 columns
(13" wide)
1" high $56 $56 $56 $56 $60 $72
2" high $56 $56 $72 $96 $120 $144
3" high $56 $72 $108 $144 $180 $216
4" high $56 $96 $144 $192 $240 $288
5" high $60 $120 $180 $240 $300 $360
6" high $72 $144 $216 $288 $360 $432
7" high $84 $168 $252 $336 $420 $504
8" high $96 $192 $288 $384 $480 $576
9" high $108 $216 $324 $432 $540 $648
10" high $120 $240 $360 $480 $600 $720
11" high $132 $264 $396 $528 $660 $792
12" high $144 $288 $432 $576 $720 $864
13" high $156 $312 $468 $624 $780 $936
14" high $168 $336 $504 $672 $840 $1008
15" high $180 $360 $540 $720 $900 $1080
16" high $192 $384 $576 $768 $960 $1152
17" high $204 $408 $612 $816 $1020 $1224
18" high $216 $432 $648 $864 $1080 $1296
19" high $228 $456 $684 $912 $1140 $1368
20" high $240 $480 $720 $960 $1200 $1440
21" high $252 $504 $756 $1008 $1260 $1512
   

Paid Bulletin Board Service:  Your important press releases will be published as part of our paid service. See details. Submittal deadline is Friday by 4 p.m. of the week prior to the publication. 

   

Insertions: On a limited basis, the newspaper accepts preprinted insertions for inclusion in its mailings. Item must be pre-folded if applicable, and the dimension must not to exceed 10" by 13". Paper stock shall be 40-100 lb. Items are to be boxed, not on pallets. Inserts are to be received at delivery locations 7 to 10 days prior to publication date. Call (908) 232-4407 or contact for price quote and details.

   

Goods and Services: Place your business card in the Goods and Services directory for 10 straight weeks at the special price of $275 regular size or $425 double size. Contact or Fax to (908) 232-0473. Call sales at (908) 232-4407 with any questions. See example.

   

Internet Advertising: Have an image of your website appear throughout our site as hundreds of thousands of visitors view articles, photographs and special features (see example). Contact for details or call (908) 232.4407.

     
    Terms & Conditions
   

1.  A written insertion order is required so that the advertising requirements are fully understood and agreed. Terms are prepaid (by credit card, check or cash). For per-approved billing accounts, terms are net 15 days.
2.  Should an Advertisement not run on the time as contracted by the insertion order, due solely to the fault of the newspaper, the newspaper agrees to run the identical  Ad in the next edition at 80% of the contracted price.  The advertiser may otherwise cancel the order at no cost.  The newspaper shall have no further obligation or liability.
3.  Should an insertion order be cancelled by the advertiser, the advertiser shall be responsible for all production costs.  The advertiser shall also be responsible for 70% of space costs if cancellation occurs less than one week from the contracted publication date.
4.  The advertiser is responsible for the content of their advertisements.  The newspaper's obligation is limited to placement in the publication with print quality according to industry standard.  Placement shall be at the discretion of the Publisher.
5.  Deadlines for submittals must be met.
6.  Should a materially significant error occur in an advertisement, solely as a result of a printing malfunction, a "pro rata" adjustment in the contract price may be considered at a level limited to the significance of the issue.
7.  The newspaper shall not be responsible for typo's on submitted Ads from the advertiser or advertising agency, or for minor issues of print production.
8. Where the newspaper is contracted to provide Ad creation services, the advertiser  must approve the content within the agreed upon deadline.  Should a materially significant error occur in the printed advertisement solely as a fault of the newspaper, a "pro rata" adjustment in the contract price may be considered at a level limited to the significance of the issue.
9. In no case shall the newspaper's liability exceed the price of the advertisement.

    The Westfield Leader & The Scotch Plains-Fanwood TIMES
PO Box 250, 251 North Ave. West,  Westfield, NJ 07091
Tel 908 232-4407; fax 908 232-0473 contact
Copyright  www.goleader.com